Puglia is a land of art and culture, rich in treasures waiting to be discovered, with tourist services covering the entire territory.
Businesses can partake in initiatives involving this product if:

• they organize itineraries in cities of art, UNESCO sites, archeological areas, historic towns, museums and cultural heritage of particular tourist attraction;
• they organize historical and cultural itineraries (related to historic routes, Baroque and Romanesque architecture, cultural heritage related to Frederick II, rock churches etc);
• offer accomodation inside buildings of historical and architectural value;
• organize itineraries and guided tours related to the product Art and Culture;
• provide useful services that facilitate the fruition of artistic and cultural assets in the territory.